In partnership with Cornell University, Qatalog conducted a study with the objective of sparking debate, inspire change and ultimately help businesses and employees create a new way of work. In a very fresh, catchy and relatable way, this report showed our audience what bad work environments look like and how to fix the problem from the root.

This was an end to end, multi platform project that needed its own branding, as a sub-brand of the Qatalog brand. This project required an entire website that would showcase video content, articles, the research report, and a work card, which people from every industry could assess their Modern Work Index. In a way diagnosing how healthy their work environment is.

These assets also ended up on social media and targeted social media ads, creating awareness of the bad practices present today in hybrid work schemes as well as getting the word out there of what Qatalog’s brand mission is.