I oversee the entire design spectrum for the Music Services department, encompassing a range of responsibilities:
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I engage in thorough research, crafting and refining innovative design solutions for the Music Services department, addressing current challenges faced by our customers. This involves the complete design process, from initial concepts to final implementation, ensuring a seamless user experience for BeatportAmp, LabelRadar, and BeatportHype.

I am committed to championing the needs of our users. By prioritising user-centric design, I strive to create inclusive, user-friendly, and transparent solutions that not only meet the requirements of our existing customers but also cater to the potential needs of new customers.

I play a pivotal role in marketing efforts, contributing to the design of compelling landing pages for various department initiatives. These initiatives are strategically aligned to generate revenue and attract new customers to our platforms, showcasing the value proposition of our Music Services department.

I played a key role in addressing platform challenges alongside the product and development teams, focusing on significant improvements:‍

Spearheaded a comprehensive UI overhaul, revolutionising the platform's appearance and enhancing the overall user experience. This initiative encompassed not only a visual facelift but also substantial enhancements to existing UX components. Additionally, I actively maintained documentation and ensured the upkeep of the design system.‍

Generated and refined concepts to a high level of fidelity, ranging from prototypes to final mock-ups. These were subjected to rigorous testing, assessment, and iterative improvement before being presented to the wider team during weekly critiques and catch-up sessions.‍

Initiated and conducted unmoderated remote usability tests on critical features of the product. Subsequently, I distilled valuable insights into Lean UX reports, effectively communicating findings and recommendations to the product team. This collaborative approach ensured a user-centric focus in refining and optimising core features.

I created digital and print content for Defined.AI products and services, addressing the company's needs for physical marketing materials at numerous pre-pandemic conferences and live events.

My responsibilities included developing versatile social media templates, both static and motion graphics, that could be repurposed for various objectives. I edited video content for webinars and designed the rebrand launch video in 2020.

Additionally, I focused on enhancing the employer brand by collaborating with office managers in Lisbon and Porto to design and apply wall decals, decorate meeting rooms, and select items to create a cozy office environment for coworkers and visiting clients.

Fresh out of university, I began my career as an intern at ACIN, working as a videographer for nine months. During this time, I edited video and sound recorded at their in-house voice studio and learned motion graphics. I collaborated with other designers on video and demo projects, which were later shared with clients and on social media channels.

Additionally, I designed digital and physical collateral for conferences in the medicine and innovation fields.