I’m a visual and product designer with a background in marketing and brand. I began my career creating fast-moving campaigns and content, but over time I felt drawn to work that created deeper and more lasting impact. That shift led me to product design, where thoughtful problem-solving and empathy shape experiences people genuinely rely on.

Since transitioning into product design and relocating to London, I’ve worked across industries including productivity, finance, insurance, AI, and music. I’m comfortable navigating complexity and designing across the full product lifecycle, from user adoption and subscriptions to churn reduction and AI-powered support, always balancing business goals with real human needs.

Visual design remains at the core of my practice. I enjoy translating complex experiences into clear and expressive interfaces that give users immediate clarity and confidence, while strengthening the connection between brand and product.

I sit comfortably between product, UX, and brand. I think strategically, collaborate closely with users, and deliver high-quality visual outcomes. I also use AI intentionally as a thinking partner and accelerator, allowing me to focus on meaningful experiences and thoughtful design decisions.