I’m a visual and product designer with a background in marketing and brand. I began my career creating campaigns, content, and brand experiences, developing a deep appreciation for how design shapes perception, builds trust, and creates emotional connection. Over time, I became increasingly interested in the products behind those experiences (how people interact with them, rely on them, and integrate them into their daily lives). That curiosity led me into product design.

I’ve worked across industries including creativity, productivity, finance, insurance, AI, and music. I’m comfortable navigating complexity and designing across the full customer journey, from acquisition and onboarding to engagement, retention, and support. Throughout my work, I balance business goals with real human needs while ensuring that product experiences remain aligned with and strengthened by brand.