I’m a visual and product designer with a background in marketing and brand. I began my career creating campaigns, content, and brand experiences, developing a deep appreciation for how design shapes perception, builds trust, and creates emotional connection. Over time, I became increasingly interested in the products behind those experiences (how people interact with them, rely on them, and integrate them into their daily lives). That curiosity led me into product design, where strategic thinking, visual craft, and user-centred problem-solving come together.

I’ve worked across industries including creativity, productivity, finance, insurance, AI, and music. I’m comfortable navigating complexity and designing across the full customer journey, from acquisition and onboarding to engagement, retention, and support. Throughout my work, I balance business goals with real human needs while ensuring that product experiences remain aligned with and strengthened by brand.

Visual design remains at the core of my practice. I enjoy transforming complex systems into clear, expressive, and intuitive experiences that help people feel confident and in control. Whether shaping a product interface, evolving a design system, or defining a visual direction, I see every touchpoint as an opportunity to reinforce brand meaning and create consistency.

Today, I sit at the intersection of product, UX, and brand. I bring together strategic thinking, customer empathy, and strong visual execution to create experiences that are both useful and memorable. I also use AI intentionally as a creative and strategic partner, helping accelerate exploration and execution while keeping human insight, judgment, and design quality at the centre of the process.