Motion graphics has always had a nice little place in my heart. I begun my career working on Adobe After Effects daily and everytime I worked in marketing since then, I always tried to find some time to run a little motion project.

Qatalog was not the exception. While we were also working closely with a few motion graphics artists, I ran the Split End Ads. It was a series of three ads, one for each of the main Qatalog capabilities: Projects, Goals and Workflows.

The main goal of this campaign, which would go out as facebook ads for our targeted audience, was to show the big different that represented changing the old way to Qatalog. As an example tracking goals on a Google Spreadsheet would be so messy and overwhelming, something Qatalog solves really well.